![1687815010-sustainable-profits-july23-g1367597721.jpg](https://gazketmusic.com.ng/wp-content/uploads/2023/07/1687815010-sustainable-profits-july23-g1367597721-678x381.jpg)
[ad_1]
Sustainability initiatives are good practice and something we urgently need to save our planet. But are they also good marketing? Yes.
I write a newsletter called Ariyh, short for Academic Research In Your Hands (find it at ariyh.com), where I summarize the latest scientific research in marketing and sales. And I see a consistent theme: When brands have well-executed sustainability initiatives, they increase nearly every metric a business needs to succeed. It’s even true with little-known startups and small-to-medium businesses.
[ad_2]
Source link
Leave a Reply