Sherwin-Williams’ 2024 Color of the Year Is “Upward”


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Sherwin-Williams has revealed its 2024 color of the year, and it’s a shade that’s all about infusing a space with a peace that invokes meditation and contentment.

Upward (SW 6239) is a breezy blue hue that was designed to encourage people to approach lightweight open-mindedness, whether it’s used in the home, an educational space, or an office. If you’re looking for a color to boost your positivity and creative energy, this could be the shade for you.

“[This color] represents the gentle forward momentum in all of our lives,” said Sue Wadden, director of color marketing at Sherwin-Williams, in a press release. “It brings to life that carefree, sunny-day energy that elicits a notion of contentment and peace. With this color, we invite our consumers to take a pause and infuse a new sense of ease and possibility into their spaces — one that doesn’t overwhelm, but rather establishes meditation and tranquility.”

This soothing shade of blue is also part of Palette No. 1 in Sherwin-Williams’ Colormix Forecast 2024, Anthology: Volume One. Wadden recommends pairing Upward with blues and greens, as well contrasting it with deep, dark hues and delicate neutrals.





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