How to Stop Being the Reason Your Sales Reps Are Quitting

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Opinions expressed by Entrepreneur contributors are their own.

Post-pandemic, the global economy has endured turbulent waters, encountering high inflation, increased turnover rates and continuously shifting employee preferences across various sectors.

The sales sector especially has struggled, with leaders battling more than ever to retain talent in an industry infamous for its high turnover. Losing trained reps every 18 months and hiring fresh blood to ramp up sales is neither cheap nor sustainable. Attrition undercuts performance and cuts deeply into revenue.

Many organizations are resigned to the reality of constant turnover and attempt to make the best of it by pushing sales professionals to produce maximum results during their brief employment. However, recent sales development reports prove otherwise: Turnover is not inescapable, and sales leaders play a huge role in reducing attrition.

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