Branding in a ‘Barbie’ World — How Mattel Succeeded in Its Branding
[ad_1] Opinions expressed by Entrepreneur contributors are their own. Hi, Barbie! The “Barbie” movie was magic in a bottle (or, more aptly, magic in a box with a cellophane front), but not for the reasons you think. Its box office didn’t break $1 billion just because of its great branding — it was a fantastic … Read more