Why Benefits Can Be More Attractive Than Higher Salaries

[ad_1] Opinions expressed by Entrepreneur contributors are their own. In the cutthroat business world, attracting and retaining the best talent is a perennial challenge. Many employers often gravitate towards offering higher salaries to lure potential candidates. However, there’s a compelling case to be made about the effectiveness of offering employee benefits over mere salary increments. … Read more

5 Keys to an Influencer Marketing Campaign That Makes Money

[ad_1] Opinions expressed by Entrepreneur contributors are their own. Imagine being able to engage with your target audience without feeling like you’re selling to them. That’s what influencer marketing can do for your brand. A big reason 93% of marketers include influencer marketing in their brand strategy is because it’s an authentic and effective way … Read more

3 Ways to Raise Capital as a Small Business

[ad_1] Opinions expressed by Entrepreneur contributors are their own. Raising capital can be a challenge for anyone, but particularly for small businesses. Oftentimes, investors are looking to put their money into something with multinational growth potential rather than something more local. In many cases, you may need to raise smaller amounts, possibly in the thousands … Read more

This Is the Top Budget Priority for Marketers Today

[ad_1] Opinions expressed by Entrepreneur contributors are their own. Recession or no recession, marketing budgets are getting smaller. Marketers are being asked to do more with less. The upside of this is that it provides clarity to the priorities marketers need to make with the budget they have. Time and money work the same way … Read more

Clorox Cyberattack: Operations Disrupted, Financial Impact Looms

[ad_1] Clorox, known for manufacturing a range of household staples such as Clorox bleach, Pine-Sol and Hidden Valley Ranch, reported that an August cyberattack severely disrupted its operations, hindering the production of its products. Currently, Clorox is manually fulfilling and processing orders, with a return to normal operations expected to commence next week, CNN reported. … Read more

Are Your Testimonials Helping Or Hurting? 4 Common Mistakes To Avoid

[ad_1] Opinions expressed by Entrepreneur contributors are their own. Positive testimonials are arguably the most powerful marketing tool any business can equip. It’s no secret word of mouth can drive business growth, even if no other marketing systems are in place. However, the absence of great testimonials or prominent negative reviews can be detrimental. A … Read more

Upgrade Your Smartphone Game With This Deal

[ad_1] Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Entrepreneurs need to stay connected and compatible with the best possible collaborators, investors, employees, and clients possible. … Read more